Why the NBCU advertising CAP, Alison Levin

Good morning! Witnesses begin in Diddy’s sex traffic test, in the hands of Sanitizer Hand Touchland to be acquired and FortuneNina Ajemian reports from NBCuniversal’s early presentation, where executives promise a greater and better study than ever.

– Personal and personal. Between Seth Macfarlane who dissipates competitive streaming services in a brilliant musical number and Snoop Dogg Rapping “Drop It Like It Hot”, NBCuniversal painted an unforgettable year vision for the Legacy study during his annual presentation of the year at Radio City Music Hall.

Donna Langley, President of NBCuniversal Entertainment and Studios, is the only woman to lead a Hollywood inherited study. He made the pitch that the best days of NBCuniversal is ahead, as he approaches his centenary in 2026. NBCuniversal made $ 3.76 billion at the world box office last year. “At a time when attention is being careful in various directions, our ability to collaborate between the company and working together with a common goal is our superpower,” said Langley. “And this begins with our first franchise strategy, investing in lasting stories and brands that inspire fans everywhere in various ways.”

In the first hour, Tina Fey and Amy Poehler, Talent of NBC, announced a television special celebrating the centenary of the network. NBCU showed trailers for new television programs such as All their fault with Sarah Snook and Dakota Fanning and The ‘burns With Keke Palmer. Wicked Director Jon M. Chu projected the trailer for the long -awaited Evil: for goodWith the first installment raised $ 754 million in the world since its inauguration in November 2024. In addition, he announced that Cynthia Eivo and Ariana Grande will perform songs from the musical in a live television special in November, which will be published in NBC and Stream in Peacock.

Despite the deployment of the Communication Communication of the Cable Assets, which will form a new company called Versant (and will give even more responsibility to Langley), NBCU continues to sell its entire portfolio to the advertisers. Prior to the presentation, I spoke to Alison Levin, President of Advertising and Collaborations, about how she thought of advertising at NBCU.

Levin joined the company in 2023, after being Vice President of World Admissions on TV Streaming Company. Year. Now in NBCU, he oversees agencies associations, customer diversification and “vertical” or focusing marketing in a specific industry. Part of his work is to translate this corporate level for consumers. “Consumers have a relationship with intellectual property, not the mechanism of delivery. You wake up and think of that fun clip you saw SnlBut you don’t like it, “I saw it linear or I saw it in Peacock?”

Levin is also thinking of live sports and how to maximize his advertising potential. NBCuniversal used programmatic advertising for the Olympic Games last year, which was a “testing experiment” for future live events. From 2026, the NBA Games arrive at NBC and Peacock, with Michael Jordan joining -as a special collaborator in coverage. Langley told the advertisers yesterday that the NBA games “would create a halo effect around the entire entertainment calendar.”

Beyond the whiteboard, the event calendar will keep NBCuniversal and his job team occupied next year. Sunday night football enters directly to Bravocon (the annual festival for Real house mistresses Fans), followed by the lighting of Rockefeller Tree, the 2026 Winter Olympics in Milan, the Super Bowl, the NBA All-Star and the World Cup.

“It is such an incredible opportunity for the advertisers to tell their stories on the biggest stage ever,” says Levin.

Nina Ajemia
doll.Ajemian@fortune.com

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