We to demand that Google break your online advertising business

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Roula Khalaf, publisher of the FT, selects her favorite stories in this weekly newsletter.

The United States Justice Department said it will try to force Google Alphabet to sell key parts of its digital advertising business, which was found to be an illegal monopoly.

DOJ Friday told a federal judge that the diverts of the bulletin exchange companies and the Google ad server are the only way to break their domain. The first is the largest market for tender for online notice space and the second is that online technology publishers use to list and sell ads on their websites.

The technological giant should also be required to share data on real -time ads with competitors, the DOJ said in a Virginia court. The Judge of the North District -American Leonie Brinkema set up a date of judgment of September 22 to listen to Google’s proposals and refutations.

Last month, Brinkema ruled against GoogleFinding it that the online advertising market had “voluntarily” monopolized through acquisitions and joining its ads exchange and the publisher server to close competitors and underline them at prices.

However, he rejected part of the Justice Department’s case, saying he was unable to show that Google unfairly dominated the third component of the market, ad networks ads.

Google has protested for the ruling, saying that it competes for online spending with other technology groups such as Meta, Amazon and Tiktok. Company lawyers say he is willing to share real -time ad exchange data with rivals, but not sell any part of his business.

Lee-Anne Mulholland, Google Regulatory Affairs, said: “The DOJ’s additional proposals to force a divestment of our bulletin technology tools go far beyond the conclusions of the court, they have no basis in law and would harm the publishers and advertisers.”

AD Tech is the third antimonopoly case that alphabet has lost in quick succession. Last year another judge found that he had also developed a monopoly In search by paying Apple more than $ 20 million a year to be the predetermined browser of their devices. The doj has requested Google sells your Chrome browser and shares search data with rivals.

CEO Sundar Pichai appeared in a Washington Court on Wednesday at the Search Remedies trial, and argued that the proposals were “broad, extraordinary” and meant delivering their intellectual property for free to rivals who could reverse the engineer in the engineer. He also said that sharing data would jeopardize the privacy of users.

The alphabet has also been tidy To open his Android operation system in rivals after a San Francisco judge found that he used his Google Play store to delete competition in applications and collect excessive fees.