The new CEO of Match Group says it cuts 13% of staff with the aim of turning around the Dating Company in the application

• Party group is saying goodbye to 13% of your workforce. The movement occurs when payment users fell by 5% more in the latest quarter. Young users do real -world meetings again instead of online dating.

Match Group, the dating applications parent company, including Tinder, Hinte and Okcupid, collects their workforce by 13%, announcing plans to reduce approximately 325 jobs.

The movement occurs as the demand for dating applications among younger users is weakened. The profits from the first quarter reached $ 117.6 million, compared to $ 123.2 million by 2024. Payed users, however, fell 5% for a year to 14.2 million.

Tinder saw the largest fall, and the subscriptions decreased by 7%. In the meantime, Hinge saw an increase, and users paid 23%.

The cuts will save Struggle $ 100 million a year according to CEO Spencer Rascoff. The company also does not rule out price cuts and promotions, saying it is “ready to take prices, merchandising or other actions to minimize the impact on our financial performance.”

The properties of the match will not be directly affected by the rates, as they do not use any imported merchandise. However, as prices are sometimes spectacularly due to these taxes, the company’s customer base could reduce expenses, including dating applications, especially with a growing number of free alternatives such as Facebook. In the meantime, younger users are re -launching real world meetings.

Match Group has experienced more than 70% shares for the past five years. Bank of America Analysts said on February 5 that rake designation as CEO could be a positive for the company, but said that “the online dating industry is facing continuous heads for users growth.”

Rake, In Marchpublished an open letter It’s LinkedinWhere he said that company dating applications were short and do not feel like “to create real connections”. He has asked party employees to offer comments on how to better improve services.

This story originally presented to Fortune.com