The company behind the solo kitchen has just left the New York Stock Exchange after its stock marketed at an abnormally low price ”

Solo brands, the direct manufacturer of external stove consumers, kayaking and swimwear, have been dismissed from the New York stock exchange after their actions were listed on “abnormally low price levels”, according to aPresentation.

The outdoor team brand was released in 2021 in the middle of an IPO activity of DTC Buzzy’s IPO activity as Warby Parker and Allbirds.

• The latter kept closely a similar destination last April, when Nyse issued a warning To the sustainable footwear brand that needed to increase their prices of shares or risk -rising from the stock market.

The list is only the last mishap for the marks alone. Earlier this month the brand warned in a10-k fileThat “our financial condition raises substantial doubts about our ability to continue as a concern.” The warning was in the company, which resulted in a net loss of $ 113.4 million by 2024 and a cumulative deficit of $ 228.8 million. Clean sales also fell by 8.1% in this period.

In addition to a possible debt restructuring, it is exploring operational improvements, such as a reduction in workforce and the closure of select distribution centers.

The temporary president and CEO John Larson told the shareholders in March that Solo Brands is executing a transformation plan to return the company to profitability and growth. While ex -CEO Chris Metz made similar promisesFix the businessAt the same time last year, this last plan involves reviewing its cost structure, marketing approach and price and promotion strategies, as well as creating a “metric -based culture to keep track of real -time performance”.

The emphasis on metrics and feedback marks a refinement of the brand’s marketing strategy, which set fire to the beginning of 2024 after a high -level brand collaboration with the Snoop Dogg rapper did not increase sales. This led to the wear and tear of the then CEO John Merris even as the merits of the campaign arestill debatedIn marketing circles.

“Although Snoop’s ads created good brand awareness last year, we are working for a better position to be more efficient and linked to the results approaching our goals,” said CFO Laura Coffey on a recent earnings call.

As Larson said, marketing is “our only largest cost line”, increasing the bets on getting the strategy correct.

This report was Originally posted by Retail brewery.

This story originally presented to Fortune.com