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  • To CEO today daily: Diane Brady on how high home costs can be retained.
  • The great story: North -American retailers are based on empty shelves as the United States collapses.
  • The markets: Surprisingly buoy, in spite of everything.
  • Notes of the analyst From Apollo about China’s commercial collapse, JpMorgan on “Trump’s exhaustion”, Goldman Sachs in the “flight of foreign investors outside the U.S. assets” and UBS to Trump.
  • More: All the news and chat Fortune.

Nice day. The North -Americans face a lettuce of economic discomfort at this time, and while the rates dominate the headlines, the costs of the house are a constant tension for the workers and, therefore, also for the heads. In my building at the Lower East Side in Manhattan, I have met several professionals from their thirty years who have a roommate because they cannot afford to rent on their own. I know people who changed their jobs or rejected transfers due to the costs of the home. It is especially difficult for younger consumers or with lower income: An initial house now costs 1 million dollars In the middle of the states, according to a new Zillow report, and California legislators consider a bill that would leave Homeless students sleep in their vehicles. (So ​​that is so traditionally the best man in home Season -—ho.That)

Business leaders feel the impact, as the high costs of housing has slowed labor mobility, return plans to the officer and the ability of employers to recruit in places like Silicon Valley. A director recently told me that he asked the employees to come every day because he knows how far some should move and how difficult it would be for many to give up stable low-cost mortgages to buy a house closer to the headquarters.

Michael Lefenfeld, CEO of HificationWhich causes advanced materials to be used in construction, among other things, they told me last week that he thinks that “ we are talking too much about mortgage costs and housing, and it is not enough to allow and the applications to build a house.This is really restricting the feeling of the builder … The regulatory challenges, whether state or federal, to obtain permits to build at a significant pace. ”

I am surprised that Donald Trump has not adopted housing policies to gain public support, or public pressure in cities as he has done with immigration. Instead, new administration rates over construction materials could add Costs of about $ 10,900 per houseAccording to a new Nahb/Wells Fargo Housing market rate survey. And the repression of immigration could make it difficult to meet workers to build new units. But housing policies are local, of course. Is saying that Austin, he has published 10 times more permits per capita That San Francisco in recent years has also surpassed his California rival in the growth of high -tech jobs.

More news below.

Contact CEO daily through Diane Brady at Diane.brady@fortune.com

This story originally presented to Fortune.com



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