Microsoft says Asia raises the value chain, from “made in” created in’n – will turn into a center for the adoption of the AI

Asia and Pacific companies are frantically trying to explore how to better use the IA to improve productivity, according to new data from the Microsoft survey, which the new Asian president of the company accredits the rapid rise of the region to the value chain.

“We have gone through a turning point where the two decades of” fairies in ” -” made in China “and” Made in Vietnam ” – is happening in the decade of” created “, said President of Microsoft Asia, Rodrigo Kede Lima Fortune.

Asian companies are doing more technological design and work, which is creating a basis for the adoption of AI. Asia presents 70% of all patents, it welcomes two thirds of developers around the world and consumes more GPU than anywhere else, said Lima.

“We are consuming more and more than the rest of the world,” he said. “The region is ahead of the AI.”

Lima took the role in September after leading the Microsoft business business in the Americas. Prior to that, he served as President of the Company in Latin America, who believes he prepared to work in a “multi-cultural, multicultural and multilingual region”. “Asia is Latin America in steroids,” he said.

However, Asia’s AI narrative has already turned at least once in the short time of Lima on paper: thanks to Hangzhou Deepseeek startup.

Before the Chinese startup shakes markets, companies of great -north -American great technologies, as the sole entities with enough capital to invest in the expensive computer power to train and execute models, appeared to master the new technology. However, Deepseek models require much less computer power, allowing more companies to get involved in AI.

The actions of the magnificent 7 have dropped about 16% on average during the year. Still, Microsoft has worked better than its great technology colleagues In the midst of fare uncertaintyOnly 6% for the year so far, not much worse than the S&P 500.

For Lima, Deepseek “demonstrates the point that Ia is really going through and will be cheaper and more general everywhere.” In a wider way, he believes that we will begin to see more “small language models” or the AI ​​adapted to specific domains, such as medicine.

And customers will adopt the choice that offers a more competitive AI market. “A model can be a little worse (compared to others), but it will be good enough and much cheaper for certain tasks,” he said.

What do Asian companies want to use for?

On Friday, Microsoft published his annual Index of Trend of Workthat uses both the survey responses and the data collected from office software products to examine the trends and behavior of the workplace.

According to Microsoft, just over 60% of leaders in the Asia-Pacific region want to increase productivity. However, almost 85% of business leaders and Employees based in Asia complain that they have no more time or energy to give. (Both figures are slightly higher than the global average).

Microsoft’s report blames the interruption of almost constant work in this gap in productivity. The data collected from the company’s products suggest notifications: publications, emails or even only one ping, internal workers every two minutes on average.

The American technology company suggests that “Agents of the IA”: programs that use and to solve tasks defined by the user-can help to cover this gap between business demands and resource restrictions. Lima suggested an example: A Ai tool can be able to attend a meeting on your site and report -Ne if your name is mentioned.

However, the increase in agents of the IA could even further put work based on white knowledge based on knowledge.

Fortunately, Microsoft data suggests that Asia and Pacific leaders want to use and do things that humans cannot do, such as being available 24 hours a day or providing “unlimited ideas on demand”.

Lima is optimistic and will create new jobs by increasing economic productivity so that, in balance, employment will increase. “I don’t believe in the elimination of work, I believe in work shifts,” he said.

However, he believes that understanding the functioning of the AI ​​will be key to the future workforce. “Ai is the new mathematician,” he said. “You will create agents in the same way that you create a spreadsheet. And if you don’t do it, it will not be as productive as the person sitting next to you.”

This story originally presented to Fortune.com

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