Mastercard Execut Says AI agents helping you make your next purchase may be key to solving the $ 750 million fraud problem online

• The Mastercard Product Chief Consumers are increasingly targeting Agents of the AI ​​for online purchases. The company launched a product, Mastercard Agent Pay, last week to help facilitate this revolution in trade, which can also help reduce fraud.

AI is merely creating fun pictures and getting fast answers. You can also help you find the best offers.

During the Fortune Brainstorm Tech Conference This week, Day Lambert, responsible for Mastercard products, said that, in the same way, consumers pass from browsers to mass AI programs for the search and discovery of products, in what is an imminent “paradigm shift in trade”.

While consumers would formerly search something like “best running shoes” in a search engine such as GoogleThey are now writing the same in Chatgpt and obtain more expansive results and size. Instead of spending the effort to track the Internet to find a product that adapts, a consumer can now say details of the AI ​​on themselves that can help to make results and even flag discounts, said Lambert.

“Once you have searched and discovered a product you want to buy, it is only natural to ask the AI ​​agent to buy it on your behalf,” he said.

To prepare this change in online consumer behavior, Mastercard last week announced The agent pays to integrate payments to the AI ​​of confidence.

“What we have announced last week is essentially the framework in which consumers, banks, agents, traders and the whole ecosystem could work together for a high trust system and a high -consumption convenience system,” said Lambert.

The incorporation of the AI ​​in trade also helps to prevent fraud, which by 2024 reached $ 750 million In the online purchasing category, according to the Federal Commission of Commerce. While previously the methods to prevent fraud were more general, Carlo Bruno, the Vice President of the Product for the Payment Platform AdyenSaid by incorporating the AI ​​and allowing more control of the process, fraud can be detected much more effectively, even if this means a slight control of control.

“This is in the minds of merchants, how to find this delicate balance between knowing what versus really hugs all this fantastic technology to solve this problem,” said Bruno.

The Mastercard Agent also aims to reduce fraud by tracking the whole process of a transaction through cryptography and “sheets”.

“Doing this tokenization, even if a bad guy gets in the hand of this credential, we can return it to his origin,” said Lambert.

This story originally presented to Fortune.com