Elon Musk’s European crisis is deepening: April sales numbers are devastating for Tesla

• Four key European markets for EV, reported two high -digit falls Tesla volumes in April With only Norway showing some improvement. So far, there has been little sign that the more recent model is interesting in Elon Musk’s brand on the continent.

Europe, the second largest market in the world of electric vehicles after China, seems to be closed for Elon Musk’s Tesla business.

ItCEO besiegedIt can be back to return to the automobile manufacturer headquarters in Austin this month, as the first batch of national markets published car sales figures showing that the brand remains free to fall on the continent.

Either France or Sweden, the Netherlands or Switzerland, the registrations of new Tesla vehicles-which sales of retail outlets-continue to cause high rates of two digits. Now their sales numbers decrease so much that they risk being meaningless compared to the United States or China.

Tesla’s investors expect her first historically weak quarter to be an anomaly due to a change from the previous version yFor sale in Europe since the end of 2021to the newest complete with someCooler styleon the front and rear.

Prior to March launch of “Juniper” derivative, four of the Tesla factories closed their model and to return to February, greatly reducing availability and contributing last week last week Historically weak results Q1.

Present sales in France, Sweden, Netherlands and Switzerland

The half -size crossover has been the best -selling car of any kind around the world for two years in a row and is approximately two thirds of the brand’s volume, so any changes was forced to distort monthly sales figures.

But Tesla’s European business seems to be in full melting. In FranceIts volume sank from 59% to 863 cars of the month. Swedenwhere there is one Labor dispute Between Tesla and the local union IF IF, it was seen that their sales dropped by 81% to only 203 vehicles in a growing market.

At her NetherlandsTesla sold only 382 cars in April, 74% of abandonment. Swiss It was also a disaster: 50% to 227 cars.

All these markets are relatively rich, they have a large public holiday charging network and enjoys a much higher EV penetration rate than Spain, Italy or most of Europe in the East. That is, they are usually where the conditions for Tesla are most favorable.

Instead, the lonely place wasNorwaywhere volumes grew from 12% to 976 cars.

To say, in perspective, the large total of 19,771 Tesla vehicles registered in all five markets during the first four months of this year is about two weeks of sales in China.

Germany and the United Kingdom have not yet published

It is important to keep in mind that these figures could still be affected by a slow production ramp and the limited availability of the Juniper Model Y. In addition, several vehicles markets have not yet published their figures. The head is Germany and the United Kingdom, respectively, the largest and the second largest in Europe.

But for a CEO who has been in the news constantly for all the wrong reasons, either make cheating on video games and lyingHe allegedly did not pay child support for some of his 14 children, or attack the judicial branch For attempts to limit the power of President Donald Trump: The risk is still causing permanent damage to Tesla.

Musk’s political activism in Europe has fallen badly with local customers. The CEO of Tesla has mainly participated in the name of white nationalists such as the founder of the English Defense League, Tommy Robinson wants nothing to do with him.

In Germany, the image is little different. Elon Musk supported voicing The Für Deutschland (AfD) alternative to the recent election, a party that was governed on Friday Extremist movement on the right In its entirety and not only its elements.

This story originally presented to Fortune.com

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