Digital marketing used to deal with clicks, but the increase in Chatgpt means that it is “now by winning the mentions”

• Consumers now use large language models As a Chatgpt in the store, it requires changes in traditional marketing practices. In the age of generative, companies need more brand content and third party mentions.

Some consumers are starting to buy through Chatgpt and the digital marketing that are oriented to web searches must also change, according to experts.

Highlighted the threat of AI generative to search engines Apple’s Vice President of Services He said that Safari’s web navigation recently decreased for the first time in twenty years, attributing to users by changing to great language models.

While Google refuted these claimsBy saying that their search engine continues to “see the overall growth of the consultation”, other data suggests Chatgpt’s influence on purchases.

Between the end of October and mid -January, Amazon. As was the most frequently visited domain related to Chatgpt’s search function, representing 9.13% of all traffic, according to one measure of data.

In general, e -commerce domains received 12.65%, subsequent news (21.42%) and academic domains (17.81%), said Datos.

Increased popularity to buy through Ai alters the focus of a tradinger to get their eyes on its brand.

Traditional marketing techniques revolve around search engine optimization practices to create a better possibility of presenting – Google question.

To improve the odds that the search algorithm raises the visibility of a company on the web, SEO practices focus on keywords, the loading time of a site and the kindness of the mobile phone.

But sellers now have to optimize a LLMS research consultation, which will result from online content and third party mentions. Includes a brand’s website and general consensus on social media platforms such as Reddit and X

“Until recently, digital marketing was to win clicks. With the increase in Llms, it is now a matter of winning mentions,” said Yaron Litwin, marketing chief of parent control application, Fortune.

Like the retail brands, the OPC of the software business that filtered content has adopted AI marketing to advance the trend.

And when looking for the most valued running shoes, for example, is “more a conversation,” said Erik Huberman, CEO of Hawke Media, a Los Angeles marketing company in Los Angeles, Fortune.

The LLM will give users’ options explaining why each shoe best suits this specific consultation.

Although the sellers are starting to optimize for Llms, Huberman said that increasing Chatgpt’s purchases “is not yet significant enough to throw anyone.”

“So we have not seen as a fall in organic traffic that is anything … No alarm bells have been turned off, but we know it will come, so we are preparing it,” he added.

Hawke Media collaborates with Gumhoe, an AS optimization expert who helps sellers understand how their brands are perceived and talked about by Llms, generating thousands of conversations through AI models.

As the LLMs take on a holistic approach, the President of Pietryla Pr and the President of Marketing, Christine Wetzler Fortune This brand’s reputation is now “critical”.

“Now is building credibility outside your place,” so companies have to cure “brand narratives,” Wetzler said.

The storytelling echoes the voice of brands, in digestible content for a LLM, such as articles, blocks or reviews of customers on situ.

“This is your new digital billboard,” Lauren Petrullo told Mongoose Media’s director general. Fortune. “If your company is not properly represented, AI will often fill in the blanks.”

This story originally presented to Fortune.com

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