Delta leaves the “Basic Economy” label in the rate re -elaboration categories

Air Delta lines Inc. It will stop selling tickets under the “basic economy” label that many major carriers have adopted in recent years to compete with offers of discount competitors.

The airline on ThursdayannouncedA reorganization of their rates categories aimed at offering more options for passengers within each cabin section, with different functions such as assigned seats, the ability to change flights or loyalty benefits. Delta said that it will still offer low cost rates as a subcategory of its main entrances to the Delta.

The change, which is applied to the flights leaving on October 1 or after October 1, is part of a Delta strategy detailed last year to respond to the changing demands of consumers and an increasing preference for Premium products. Some carriers have recently focused on further luxury luxury rates categories, which released the base level rates that had become popular for tastes. Spirit Airlines and extended to inherited carriers.

But Delta can risk the creation of the client with all the new options, including “classic” versions as “additional” of their delta and delta convenience One tariffs.

“The audience will greet him with a gigantic,” eh? “, Said Henry Harteveldt, founder of Atmosphere Research Group, a traveling company of the travel industry.” My concern is to risk it so confusing it for customers who are looking for a competitor whose offers are simpler. “

He also said that the “cutting and cutting” of the products could undermine the image that the Delta has cultivated for more than a decade as a premium carrier.

Delta said he is using a “modernized shopping design” on his website and the application that details the attributes of each rate category to help avoid any client confusion.

The option of buying “basic basic” rates will exist in the Delta Network, but will be subject to availability, said the airline. Great carriers like Delta, United Airlines Holdings Inc. and American Airlines Group All the versions taken from the non-extras rate to attract the travelers of deep discussion rivals who offered less legs and charged by things such as a transport bag or a bottle of water.

This story originally presented to Fortune.com

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