Danes boycotting Coca-Cola, says Carlsberg

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Danish consumers are boycotting Coca-Cola, according to Carlsberg, who bottle the American brand in the country, while buyers protest against Donald Trump’s foreign policy.

“Our Coca-Cola volumes are slightly in Denmark,” he said CarlsbergCEO Jacob Aarup-Andersen. “There is a boycott level of consumers around the United States brands … and it is the only market where we see it largely.”

The repeated threats of the President of the United States to take the Danish territory of Greenland, potentially for Force, have angry many Danish as the critic of his administration in Copenhagen.

Vice President JD Vance has accused Denmark of not being “a good ally” despite the fact that Danish forces fought by US troops in Afghanistan and elsewhere, which supported comparable losses in the United States in relation to the size of their population.

“The Danes are angry. Remember that the bodies of the Danish soldiers who sell at home, and now they feel discredit. You can see why a boycott (of U.S. property) needs to be called,” a Danish official said in the FT last month.

Speaking to the investors after the results of the first quarter of Danish beer on Tuesday, Aarup-Andersen said that the smallest local brands were gaining quota from American brands as a result of the boycott, but that the impact on general sales was not “non-dramatic”.

“We fully respect the decisions of the people,” he added, adding that the company was neither a boycott nor a boycott. But he added it Coca-Cola And Pepsi was “both produced by Danish brewer workers in Danish breweries, so they are very, from our perspective, also Danish brands”.

Local brand sales Jolly Cola have increased, as the Danes rejected the United States Fizzy drink in favor of a homemade option. The supermarket chain Rema said that the brand’s year -on -year sales had increased 13 times in March.

Similar brand nationalism has devastated Canada, where furious consumers with Trump’s threats to annex the country and imposing punitive rates have caused boycot of some north -Americans.

Coca-Cola, who is emblematic of the United States to consumers around the world, has been led by other boycotts in recent years.

Brand sales fallen In most Muslim countries after the outbreak of the war in Gaza, as consumers went against the American brands in the wake of the Israel-Hamas conflict.

Coca-Cola did not immediately respond to a comment request.

Carlsberg’s comments came when the Danish Brewer reported a larger fall than expected to organic sales volumes of 2.3 percent in the first three months of the year. World sales increased 17.4 percent to DKR20.1bn (2.3 million pounds) in the same period, after being high due to their acquisition of the British United Kingdom refreshing drinks business.

The company added that the sales of Pepsi Max, which are distributed and distributed throughout Europe, were in all markets. The figures did not include Pepsi’s sales in Denmark, where Carlsberg has no license to provide the product, suggesting that the boycott of the refreshing drinks in the United States was limited to Denmark.

Coca-Cola also reported results on Tuesday. The company’s net revenue fell 2 percent in the first quarter to $ 11.1 million, but said that he hoped that the fall of changes to “world commercial dynamics” would be manageable this year.