Bumble hires the old Ivanka Trump Cabinet Chief to direct communications, as he tries to turn around the dating application business that is fighting

Bumble Inc. hired the old Ivanka Trump Cabinet Chief as new Corporate Communications and Affairs Officer, Dating App Business announced This morning.

Julie Radford joined the company in April in a role that includes supervising world communications, employees’ participation, public policies and external affairs.

Radford worked for the first daughter between 2017 and 2021, when his portfolio as a special assistant of the President included women’s problems. According to PoliticoRadford previously worked at the George W. Bush administration in the Department of Education; Later he advised the initiative of 10,000 small companies in Goldman Sachs, where he worked with Dina Powell McCormick, who was an attachment of national security adviser to President Donald Trump between 2017 and 2018.

Radford was interviewed For the investigation of the United States House Selection Committee on January 6, 2021, the insurrection and the committee published text messages sent on the day of the attack between Radford and Trump Aide Hope Hicks regretting their employment perspectives As a result of Trump’s response.

Bumble, the dating application, was founded by Whitney Wolfe Herd a decade ago and stood out of Tinder in the online dating market by focusing on women. For years, only women could send the first message to the application in a heterosexual pairing, and the brand’s label was “women take the first step.”

The ARA application is part of the dollars company $ 1.07 billion in Bumble Inc. Inc., which includes the Badoo online dating business and some other brands. After leaving as CEO by the end of 2023: She was happened of ex -Slack Director General Lidiane Jones – Wolfe Herd Returned earlier this year In the middle of the company’s struggles. Users complained about the application experience, from the bad behavior of other people to the weight of mental health of the myriad of changes, and more widely have shown less willingness to pay the dating applications subscriptions. His stock dropped by 57% during the past year.

Wolfe Herd Previously I talked to Fortune She aims to reposition the application as a platform of self -love, which helps users to take care of themselves before building connections with others.

Bumble also announced the contracting of Vivek Sagi de Eventbrite as head of technology and deirdre Runnette, which came from the Flexe Warehouse Infrastructure Technology Company, as legal manager.

“These leadership additions represent an exciting next step as we continue to build a world -class team committed to delivering against our daring vision by 2025,” Wolfe Herd said in a statement. “Julie, Deirdre and Vivek provide exceptional experience, leadership and passion for their respective functions, and I am happy to welcome them to the borinous hive.”

This story originally presented to Fortune.com