Alphabet shares the slide as Apple seeks alternatives to Google search

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Google’s relative alphabet actions fell up to 9 percent on Wednesday after an Apple’s highest executive said that the iPhone Maker was “looking” by introducing alternative search engines for his web browser fed by artificial intelligence.

Eddy Cue, a Senior Vice President of Apple Services, told a United States court that the company was talking about Ay Start-ups like the perplexity about offering their search tools as an alternative to Google.

Cue said that Apple It plans to “add to the list” of tools that the owners of iPhone and iPad may choose to define as a favorite option to search the web through their safari browser, without giving a time time for potential movement.

Apple was also thinking of adding IA services from Deepseek from China to the iPhone, he said, among other options.

A change to new search providers would threaten Alphabet’s billionaire relationship with Apple, by virtue of which Google It is the default search engine for iPhones and safari browsers. The agreement brings hundreds of millions of users to Google and increases its advertising business.

Actions in Alphabet decreased almost 8 percent in the first afternoon negotiation in New York, while Apple fell almost 2 percent. The falls of the price of the shares took place after Bloomberg previously reported the CUE comments.

Cue stated as part of an audience to determine antimonopoly remedies after the United States Department of Justice’s legal victory against Google last year. A federal judge rule Last August, Google maintained an illegal monopoly on search through wireless carriers, browser developers and devices manufacturers.

Apple is a success of several dollars to its profits if your treatment with Google does not result in the sentence.

Google pays up to $ 20 million a year in Apple to be your default search engine. The long -term agreement between the two Silicon Valley companies was essential in the case of the United States Government.

Apple has introduced several new AI generative tools on the iPhone over the past year, including access to the Openai Chatgpt through its Siri assistant. However, there have been other functions, including a wider update in Siri delayFeed fears among some investors that Apple is falling behind rivals such as Google, Amazon and Microsoft in the generative AI breed.

AI tools offer users complete written answers to search queries, supported by support links, instead of the traditional Google web page list. Google has also updated its search engine to incorporate results through generative.

In Wednesday’s testimony, Cue said that AI had opened the door to serious Google competition in search of the first time and that Apple had discussed adding several IA functions to the iPhone of several new suppliers, including perplexity, Anthropic, China Deepseeek and Elon Musk’s lamb.