AT&T’s response to a growing threat has trouble customers

At & t ((TThat) He managed to understand the promotion of consumers during the first months of this year, despite recently reducing a crucial discount.

In his report of results from the first quarter of 2025, AT&T revealed that he generated a net revenue of $ 4.7 billion during the quarter, which is 19% higher than he won during the same quarter by 2024.

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AT&T also added 324,000 new post -paid telephone customers and 261,000 new fiber Internet customers during the first months of the year.

Related: AT&T quietly issued customer warning to customers

These results occur after AT&T caused customers quietly last month that from April 24, their automatic discount will decrease from $ 10 to 5 if they pay their monthly bill with a debit card. This movement frustrated customers, with some even threatening to change their telephone suppliers.

While AT&T faces increased benefits, the telephone carrier sounds the alarm on the potential impact of a growing threat.

On April 2, President Donald Trump raised his eyebrows across the country when he announced a 10% “reference” rate in all countries that imported goods to the United States, with approximately 60 countries with higher rates.

Rates are taxes that companies pay for importing goods abroad and the additional cost is often transmitted to consumers through price hikes.

However, on April 9, he changed his gears and enforced a 90-day pause on reciprocal rates in all countries (except China), leaving them at a 10%universal rate. It also unexpectedly increased the rates in China to 145%.

Related: Verizon suffers a significant loss as customers change gears

During a earnings call on April 23, John Stankey, CEO of AT&T, said that rates may have a negative impact on several devices that the company sells.

“The announced rates could increase the cost of smartphones and other devices, as well as the cost of the network and technical equipment,” said Stankey. “The magnitude of any increase will depend on several factors, including the number of rates that our sellers pass and the impact of the rates on consumer and business demand.”

He also warned that AT&T could have to raise the prices of his devices due to Trump’s rates.

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“So I think that if we are ultimately transmitted the costs of those who buy phones, unfortunately for the client, we will have to present some new ways to find out how to digest this increase in prices,” said Stankey.