Shein increases US prices to 377% ahead of rate increases

The fast fashion giant Shein Group Ltd. He raised the prices of his products from the dresses to the kitchen utensils ahead of the impending rates on the small plots, in an early sign of the potential effect of the trade war on American consumers.

Most of the US prices rise arrived on Friday, with significantly higher marks in some categories than others, according to data collected by Bloomberg News. The average price of the 100 best products in the Beauty and Health category increased by 51% from Thursday, with several of the items more than doubles the price. For home and kitchen products and toys, the average jump was more than 30%, led by a massive increase of 377% of the price of a set of 10 -piece kitchen towels. For women’s clothing, the increase was 8%.

E -commercial commercial platforms such as Shein and Temu face a 120% rate in many of their products due to the United States Government’s decision to end the “Minimis” exemption for small packages in continental China and Hong Kong. Exporters in recent years had capitalized the exemption, which allowed the goods valued in less than $ 800 from entering the United States without customs or customs duties. Washington will also increase the postcard of goods that enter after May 2 to $ 100 and even higher after June 1.

So recently on April 21, Trump said in a social media post that “there is virtually there Without inflation“Due to the fall of energy and grocery prices. But the rising of Shein’s price reflects the last efforts of Chinese online retailers to spend at least some of the additional imports of imports to North -America consumers.

In February, in order to doseek coverFrom Trump’s fare policy, Shein offered incentives to some of his Chinese suppliers to establish production capacity in Vietnam. Temu wanted Chinese factoriesSend their own bulk merchandiseDirectly in the American warehouses, adopting what was called a “half custody” frame.

Temu and Shein saw sales bounce in March and early April, while American buyers stored everything from makeup brushes to applianceshows. The two companies announced earlier this month that they would increase prices in the United States.

In general, prices increased by about 10% for Shein in the United States from April 24 to 26, based on a sample shopping cart filled by Bloomberg News with 50 items from various categories. During the period, 7 out of 50 sampled items were diverted to the United States. However, Shein prices in the United Kingdom remained mostly unchanged and no items were eliminated.

Of the 43 items still available in the United States trolley, 30 had a rise in prices of more than 10% in both days.

Although larger price adjustments came on Friday, some goods had already been more expensive. The prices for dozens of important products in the women’s clothing category in Shein increased on April 22, increasing the average price of the first 100 products in the category to $ 9.06, increasing $ 8.68, an increase of more than 4%.

This story originally presented to Fortune.com

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