In the midst of his worst crisis, Tesla offers discounts on his best -selling car a few weeks after the new Y model launch

• Tesla already offers a low financing of 1.99% In six -year loans for customers seeking to buy the $ 48,990 $ 48,990 model, the most recent car production version version that made his debut in early April. The days when Tesla had to follow the rise prices to prevent the demand from being expected. Now, CEO Elon Musk has to fight for all new customers.

In the face of her biggest crisis, CEO Elon Musk is marking incentives in a vital Tesla car in trying to reducing interest in her EV product line, strictly.

A few weeks after the release of the Model and refreshmentA slightly more recent version of the five -year -old crossover, Tesla reported buyers on Sunday that they can already have the car at a discount funding rate. Interested buyers can obtain a six -year loan to 1.99% if they reduce $ 3,999 for the purchase of a long -term comprehensive traction version. In contrast, the financing rates of some of the Tesla luxury models of more than 6%.

1.99% TAE Available for new AWD orders of the Y and

We only / 72 months https://t.co/n83kkkkkyp

– Tesla North America (@tesla_na) May 3 2025

The Y officially celebrated its refreshment in March. But in the first four weeks, Tesla filled the orders only for its limited edition launch series of $ 59,990 for early adoptive adopters and other Tesla Loyal fans. Long -reaching AWD version much cheaper starting from $ 48,990 is only available since At the beginning of April.

Encourage demand after only four weeks in the market suggests any appetite For the model at a full price and the market interest rate, it has already been largely absorbed. Tesla cited no reason and did not respond to a request for Fortune For comment.

From supply restricted to demand with demand

Tesla has suffered multiple crises in the past, but they usually revolved around whether production could be climbed to meet the existing demand. In order to prevent him from sinking with more orders than he could ever expect, Tesla regularly made his cars continuously more expensive and kept clients waiting for months.

Now the problem is not if it has enough supply, but how to use the entire production capacity that new orders have decreased now. Palo Alto Valley potential customers do not have to wait 24 hours to deliver. A new y-model model can be the same day as they sign the initial payment.

Some owners even advise interested buyers to wait until the end of the quarter before placing an order, as More and more desperate Tesla tends to increase incentives to ensure that volumes do not disappoint the stock market.

The main culprit behind the demand for demand is none other than the musc himself. First chose turn over the company around a comprehensive bet robotics—Canceling development of a new $ 25,000 input model after their Cybertruck hunting heart. Then he emphatically supported a deeply unpopular Trump administration, costing –the customers.

Initial data show European European vehicle sales in April

With his work at DOGE now effectively after not generating any meaningful savings For the taxpayers of the United States on balance, Musk returns to his company this month to find Tesla the goal of a harmful boycott when progressive customers opposed Musk’s Chainsaw Approach to the rationalization of the federal government.

In retaliation for their ham firing efforts, EV buyers are Clear direction Both Tesla and Model Y, although it now has a cooler look. This could be devastating for Tesla, as the vehicle is absolutely vital to its business. Made of four floors on three continents, he is responsible for two out of three cars that the brand delivers. Any weakening of the demand of the y would mean a precipitate decrease in the volume of sales of the company.

Musk’s business in Europe, where there is much more competition for EV buyers, already seems to be in a state of collapse. Tesla sales kickLast month in various tributary and EV favorable markets, where customer deliveries decreased between 50% and 80% as buyers moved to rivals such as the new one Volkswagen ID.7 Electric Sedan.

Tesla has never replaced any of her aging models, focused on software updates

Any normal vehicle company would have done it a long time replaced his existing product line with others completely new to Keeping -s competitivenot to mention your offers. But Musk, who sees Tesla as a technology company, has never bothered to invest in a vehicle redesign.

Below, the S model still shares the same construction as the first that deployed the line in 2012; Ditto for all other Tesla vehicles. Only updated minor and interior design touches have been added to minimize the cost.

On the other hand, Tesla emphasized its ability to remain competitive in the EV market by saving raw material cost, sticker price cuts and, importantly, software updates. It includes its advanced function of assistance to the driver known as FSD supervised, which develops entirely in artificial intelligence.

Everything goes to Tesla climbing her Robotaxi fleet this year

For investors, Tesla is quickly becoming a binary bet on whether Musk’s Aia is so powerful that it is about to disorganize the world hunting industry. This is whether the FSD can drive without human supervision.

Could be your last chance. Three years agoMusk warned that the resolution of autonomous driving was essential: “This is really the difference between Tesla is worth a lot of money and it is worth it basically zero.”

The first Robotaxi Pilot Program Limited It is scheduled for the next month in Austin. With a small fleet of only 10 to 20 vehiclesThe mathematical odds of an accident should be quite low.

The question of $ 900 million company investors is if Tesla can quickly climb this business to reach most parts of the country in the coming months, as Musk promised, without risking dangerous accidents in the process.

As the most expensive member of the magnificent 7 from afar, Tesla is priced to grow increasing to the future. For almost $ 1 million, investors pay almost 100 times the $ 2.91 forecast per estimated action for 2026.

The time it will continue to increase seems to depend on the success of the robotaxi pilot instead of updating the Y.

This story originally presented to Fortune.com

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