Walmart wins fashion because he uses and to produce clothes 4 times faster than industry standard

Walmart He has taken a new hot designer in his fashion division: and generative.

The retail giant last month revealed a new technological solution that was called trend-to-produce, which uses IA and and generative to rub the web for trends and present new styles. According to the company, technology radically reduces the production process from industry standard from about six months to six to eight weeks.

As Walmart explainedOn their websiteThe announcement, technology synthesizes internal data with a combination of external inputs, such as social networking publications and track videos and red carpet events. This, according to this, allows the time the designers spend researching and conceptualizing a new product: instead of human designers who put a mood of humor with names, colors and textures, the AI ​​generates boards and other reference materials on the click of a button.

According to the company, the whole process of ideation has less than an hour.

“The product trend allows our private design and product development associates to spend less time chasing trends and more time doing what they like the most: creating and delivering high quality items for our customers for each season and occasion,” said Jen Jackson Brown, SVP for the clothing brand and Walmart’s design in Walmart, in a statement.

As Walmart stated in the ad, speed is becoming a competitive fashion need. With e-commerce platforms such as Temu and Shein, they accelerate the time that takes new products to the market, the company said that “when it comes to trends and designing them to fulfill them, the competition is fierce.”

• To cite another example: Objective He is also cutting off his market time. The head of merchandising, Rick Gomez Operational changes Inspired by the speed of fashion trends fueled by social networks, they have made it possible to obtain a new clothing product on the shelves in eight weeks.

In addition to the fastest time on the market, the most fashionable products will improve the sale, reducing the inventory levels, according to Walmart.

Development of high -speed products:The introduction of IA in product development is gaining momentum outside of Walmart, according to Tucker Marion, a professor associated with the College of Engineers of the University of Northeastern and co -founder of Ada IQ, AI tool developer designed to help product development and speed is at the center of the value proposal.

“We know that the adoption of the IA will reduce the time to market design products,” he said. “We already have tests of at least one fall of 30% -50% in the time of designing a product and this will accelerate.”

He says that Alas will soon be so embedded in the production process that customer data will be attached to all design decisions. Do you want to add a curve or fin to a car? AI will help make this decision referring to data on customer preferences.

To make these design options, Marion said that “you need to train models in your data, your brand, your DNA of your brand.”

Although Marion says that this type of technology does not exist exactly exactly, thought that it could soon arrive, Walmart said that it refers to the AI ​​content reference with internal data and that humans remain in the driver’s seat when making important decisions.

Now weighs other applications beyond the fashion for the product.

“We do not stop with fashion,” said Andrea Albright, an executive vice president of Walmart Sourcing, in a statement. “Imagine a future in which the product trend helps designers to create the close color of lipstick or a new combination of taste that the Internet fire. This is where we are heading.”

This report was Originally posted by Retail brewery.

This story originally presented to Fortune.com