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President Donald Trump Rates and commercial wars—And the uncertainty that has led us to weaker consumer and Business confidence—They have put companies like Delta air lines in a tail stroke.
The airline scared investors when Reduce expectations of the benefits of the first quarter In March and then, a month later, he completely removed the guidance throughout the year for 2025. Delta still plans to report this year, but CEO Ed Bastian warned that uncertainty about global trade He made “it very difficult to predict how politics may seem like throughout the year.”
However, Bastian was hooked with a delta commitment to the commercial wars to give employees a 4% payment rise, the fourth consecutive increase since 2022.
“Do not see many companies leaning on the uncertainty,” says Bastian, sharing their thoughts during a live webin conversation he organized Fortune. Bastian says the percentage of the increase was less important for employees than “the fact that we were putting fuel in their deposit to go through these difficult times, since we have done many times in the past.”
This logic helps explain Why Delta is classified on the 15th day In this year Fortune 100 best companies to work for the listthat is compiled by the publishing partner a great place to work. The latter diminished that webinar, which said “redefining leadership: mastering change in a complex world”, along with the Human Resource Management and Labor Management Provider Ukg.
Accenture The President and Chief Executive Officer, Julie Sweet, also spoke on the Webinar and shared this in the first week of the deployment of fare headlines, the firm of computer services and management consulting company hosted 900 clients webinars to discuss what was happening and how to respond. Inside, Accenture has invested in learning, equipping the company’s 10,000 counselors with a ai -enabled database. This tool allows employees to ask questions about complex topics, such as rates, and set at speed so that they can help customers. Accenture also brought a maximum economist to educate the labor on the rates.
What he says to employees, Sweet explains, is “I am in a company above it, which helps me immediately to succeed in this environment.” Accenture ranks 7th In Fortune 100 best companies to work for the list.
In just one week of launching fare education initiatives, Accenture was already working to evaluate how he had reacted and if the launched programs were well received.
“I think it is very important to remember that people need communication,” says Sweet. “They need actions. And, as a company, they can invest in being fast for your employees, as they go through these different times.”
Communicating -Employees are also a Maximum priority for Bastian in Delta. Earlier this week, he met with front -line workers in Salt Lake City, one of the 15 participation and career development sessions of employees who hosted the CEO, internally known as “velvet”. Delta has hosted these events for 19 consecutive years, which went back to when it was bankrupt.
“It allows us to return to the first lines of our people, to listen to them,” says Bastian. “There are a lot of people who mean -what we should do. The most important people to listen are theirs.”
Michael C. Bush, director general of the great place to work, says he has attended the events of front -line workers in Delta and witnessed the enthusiastic response to Bastian’s presence. “You can be a real person, you can be a solidarity person, you can be a developing person, vulnerable and do it very well in business,” says Bush.
During the Delta event in Utah, a topic that was presented to the talks between higher leaders and front -line workers was the trade war and the impact of rates on travel. Consumers’ confidence has dropped to the lower level Since May 2020, he has been pressing on discretionary spending, such as travel. The International Journey to the United States is now is expected to decrease by 2025a reversal of the projections of an increase before the rate.
But other data points indicate that so far foreign travelers are Still arriving in the US Bastian hit a tone of optimism. Its customer base, which is usually more tributary, continues to spend. “I think the economy of experience, which is what we serve, is doing reasonably well,” he says. “You still see people in restaurants, you still see people on aircraft, you still see people who plan their summer trips.”
At the age of 100, Delta has undergone many chopped macroeconomic conditions, including when travel restrictions during the pandemic led to almost all the demand for travel. Bastian says that in difficult times, he encourages his team to take care of themselves and also customers.
“Some leaders, when they are suddenly seen, I think there is a natural pause and people are pulling back,” says Bastian. “I think true leaders come in.”
External challenges also offer leaders the opportunity to rethink their business approach. With all the geopolitical struggle derived from the commercial wars between the United States and China, Sweet says, Accenture spends a lot of time talking to customers not only about planning scenarios, but also addressing new questions about what markets invest and where to hunt for growth.
“Some are an operational and financial resilience, but it is what this means for growth,” says Sweet. “This is not the rates, but it is also the broader implications that will have important opportunities and challenges for companies.”
This story originally presented to Fortune.com