European consumers are willing to leave North -American products, according to surveys

European consumers are willing to be actively active in North -American products and services as a result of the trade war of President Donald Trump, according to a European Central Bank investigation.

Asked how they would react to different potential levels of rates II Retalia equivalent by the European Union, respondents in a recent survey revealed that they are “very willing” to find alternatives that are not in the United States, the ECB said Wednesday. Bloc publication.

Researchers even found that these opinions were largely independent of prices, which are usually supposed to drive behavioral changes to commercial taxes.

“Consumer reactions may not only be a temporary response to fare increases, but also indicate a possible long -term structural change in consumers’ preferences away from the United States products and brands,” the Bloc said. “It seems that the mere presence of a rate would cause a large part of consumers to reconsider what they buy.”

The conclusions are in the midst of a world reaction against the rates of the United States announced on April 2. In Canada, growing tensions with Trump administration have not only maintained liberal prime minister Mark Carney National campaign to buy domestic products instead of alternatives from their southern neighbor.

In Europe, consumers have beenExchange of online informationAbout the best substitutes for North -Americans. Tesla Inc. He has already seen sales in the region reduce 43% in the first two months of the year, despite the global market for more than 30% of electric cars.

The ECB said that the results of similar surveys are very different in the United States, where consumers “reported that the goods were expected to increase prices due to possible rates.”

Most EU products are currently facing a 10% rate in the United States during a 90 -day window that Trump has allowed to negotiate. The blog has remained against the contrary to the United States during these conversations, although it has been preparingSome measuresIf they fail.

This story originally presented to Fortune.com

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